In today's day and age, we have access to information in the palm of our hand. Whether you are an andriod or apple user, the fact of the matter is that just about everyone is looking up information via mobile devices such as smart phones, tablets, and iPads. With that in mind, one question remains: Are you mobile-ready?
If you have a website, it is imperative that you also have a mobile version of your site for those using mobile devices. Take the time to look at your website from a mobile phone so you gage the ease of use or loading time. A scrolling banner across your website may look great from a larger screen, but from a mobile device it could look distorted or heard to read, thus turning away possible business.
Many web hosts such as wix.com or godaddy.com offer mobile versions of your current site. Taking the time to create a mobile-ready site is a great investmetns because it means your audience can reach you on any device and the information they find on your site is going to be visually appealing for them.
In addition, offering mobile features on your site is a great idea. From texting to QR codes, it is important that you stay ahead of the competition.