QR Codes Exposed.

October 1, 2013

QR, or quick response, codes are a sure way to give your audience quick and easy access to your website, social media, sites, or important information. These small, convenience codes can be scanned using a cell phone. They can be linked to a website, social media page, product details, contact information, coupons, contests, and more. This is a reason why QR codes are so much more useful than the standard bar codes; they store and present more data and can be read easily with modern cell phone apps.

 

If you are in need of a scanner app, visit your iPhone or Android market place and search scanner. These apps are free and download in seconds. So what does this mean for you? Well, quite simply, you can use QR codes to advertise your own company, build your social media followers, and increase your site’s traffic. I suggest placing a QR code on all your advertisements and printed materials. You can easily generate a QR code online. I suggested using www.Kaywa.com to generate your codes. This is a free service and its takes just seconds.

 

Once you have the code, you can download it as an image and then place it on your advertisements and promotions. Here’s a sample of a quarter page magazine ad I recently completed for Ultraview Imaging. This QR code is the perfect way to have mom-to-be’s visit their website. Once scan from their cell opens up to www.ultraviewimaging.com and allows the viewers to learn more about their company and their services.

 

In addition, QR codes can be uploaded to your website as you see fit. The contact changing and uploading of these images will let search engines know that your site is alive and active. This fresh information will help your SEO tactics. Is it too much to hope that search engines will soon recognize QR codes and possibly index the content in them? It’s just a matter of time! While QR codes are still new, you will be seeing them more and more. Don’t miss out on this growing trend.

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